Prisma, Phoenix (Arizona) exceeds customer expectations
Prisma’s tagline, “Message to Market”, says it all. The Arizona-based company views printing as only a small – but crucial – part of what they do. CEO Bob Anderson describes the company as a provider of technology-enabled marketing solutions, saying, “Our core strength is data through direct mail, analytics, and management of the marketing supply chain. As an example, we have had online portals through DokShop for more than 20 years and have over 250 ecommerce shops actively in play.”
Ready for the future
A recent investment demonstrates that approach: Earlier this year, the company installed a Hunkeler Roll-to-Roll system inline. In conjunction with this acquisition, Prisma also added an offline Hunkeler Roll-to-Stack line equipped with a Horizon AFV- 564F Folder on the back-end to finish the rolls coming off the press into either stacked output or folded pieces. On the front-end, the Hunkeler solution features the CS8-II Rotary Cutter with chip-out capability and the DP8 module which allows dynamic perforating from sheet to sheet for flexibility in processing an even wider range of unique applications.
The ability to score, perf, slit, and fold really changed the finishing model for Prisma.